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A Brief History of Public Relations

written by: spooky
 
Test your knowledge of one of the most influential communication tools of the 20th century.

Question 1:


Edward Bernays and this man are considered to be the fathers of modern day public relations.
John Price Jones
Ivy Lee
George Parker
George Creel

Question 2:


Edward Bernays, one of the fathers of public relations, is the nephew of this famous psychoanalyst.
Carl Jung
Melanie Klein
Donald Winnicott
Sigmund Freud

Question 3:


Many of the first PR practitioners, such as Edward Bernays and John W. Hill, got their start in this institution.
The United States Environmental Protection Agency
The Federal Trade Commission
The Committee on Public Information
The Central Intelligence Agency

Question 4:


This pejorative term is used to describe some PR practitioners and press agents.
Spin Doctors
Spinsters
Propaganda Doctors
Liars on Wheels

Question 5:


In the famous "Torches of Freedom Contingent" campaign launched by Edward Bernays, what were the female models holding in their hands?
The American constitution
lit torches
lit cigarettes
lit candles

Question 6:


Throughout his career, Ivy Lee, one of the early PR practitioners, worked for many important historical figures. Which of these is not among them?
Walter Chrysler
John W. Davis
Charles Lindbergh
Henry Ford

Question 7:


In 1993, this large beverage production company, successfully mounted a massive PR campaign to restore customers' confidence, after a syringe was found in a can of their products.
Kraft Foods
Mr. Pepper
Pepsi
Coca Cola

Question 8:


In the election of 1828, this president crushed his opponent, with the help of the political strategist and publicist Amos Kendall.
Martin Van Buren
John Quincy Adams
William H. Harrison
Andrew Jackson

Question 9:


This public relations campaign was aimed at earning the trust of the Iraqi people during the war with America.
"Win Win"
"Lies and Deceit"
"Hearts and Minds"
"Body and Soul"

Question 10:


This early publicist is also famous for his circus empire.
George Creel
Arthur W. Page
James Anthony Bailey
P.T. Barnum

 


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