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A Brief History of Public Relations

written by: spooky
 
Test your knowledge of one of the most influential communication tools of the 20th century.

Question 1:


Edward Bernays and this man are considered to be the fathers of modern day public relations.
Ivy Lee
George Parker
John Price Jones
George Creel

Question 2:


Edward Bernays, one of the fathers of public relations, is the nephew of this famous psychoanalyst.
Sigmund Freud
Melanie Klein
Carl Jung
Donald Winnicott

Question 3:


Many of the first PR practitioners, such as Edward Bernays and John W. Hill, got their start in this institution.
The Committee on Public Information
The Central Intelligence Agency
The Federal Trade Commission
The United States Environmental Protection Agency

Question 4:


This pejorative term is used to describe some PR practitioners and press agents.
Propaganda Doctors
Spinsters
Spin Doctors
Liars on Wheels

Question 5:


In the famous "Torches of Freedom Contingent" campaign launched by Edward Bernays, what were the female models holding in their hands?
The American constitution
lit cigarettes
lit candles
lit torches

Question 6:


Throughout his career, Ivy Lee, one of the early PR practitioners, worked for many important historical figures. Which of these is not among them?
Henry Ford
Walter Chrysler
John W. Davis
Charles Lindbergh

Question 7:


In 1993, this large beverage production company, successfully mounted a massive PR campaign to restore customers' confidence, after a syringe was found in a can of their products.
Mr. Pepper
Coca Cola
Kraft Foods
Pepsi

Question 8:


In the election of 1828, this president crushed his opponent, with the help of the political strategist and publicist Amos Kendall.
William H. Harrison
Martin Van Buren
John Quincy Adams
Andrew Jackson

Question 9:


This public relations campaign was aimed at earning the trust of the Iraqi people during the war with America.
"Lies and Deceit"
"Hearts and Minds"
"Body and Soul"
"Win Win"

Question 10:


This early publicist is also famous for his circus empire.
Arthur W. Page
George Creel
James Anthony Bailey
P.T. Barnum

 


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